In June 1925 the delivery van belonging to the Cascade Dairy of 26 Pier Street somehow half somersaulted over the esplanade wall on to Ventnor beach. The van had been left at the foot of Alma Road, but probably owing to brake failure, it began to roll across the Esplanade roadway, mounted the pavement there, and promptly pitched over into the sand and shingle.
The Cascade Dairy’s owner at the time was H W Wiles. He had opened the new Pier Street business in October 1923. Wiles operated the dairy for only three years, selling out to a man named Ellis from Eastbourne. By 1934, the business had passed to Roberton’s Dairies, based at 86 High Street.
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